Joe Pemberton

BComm (Accounting, Finance, Commercial Law), GradDipCA, Cert III & IV in Fitness, Level 1 Strength and Conditioning Coach, Level 1 Powerlifting Coach

Joe began his professional career as a Chartered Accountant but he quickly grew frustrated with the detrimental health effects of long, sedentary corporate hours. To regain his health, and help others do the same, Joe became a certified personal trainer. In 2008 he established Joey’s Fitness – a rapidly successful personal training business.

With increasing demand and reputation for developing, lean, strong, healthy humans, Joe quickly outgrew the confines of a modest studio space and deserved a purpose built training facility: Sydney Strength Training.

As a former elite swimmer and accomplished strength athlete, Joe possesses an effective blend of training knowledge and practical experience.

Joe became Australia’s first Starting Strength Coach in 2016. A credential he decided to formally relinquish in 2018.

Follow Joe on Instagram: @joepemberton_sst


Rheece Stennett

Starting Strength Coach

BScEx&SpSc, Cert III & IV in Fitness, Level 1 Strength and Conditioning Coach

After graduating high school Rheece began a 4-year Bachelor of Economics & Bachelor Applied Finance degree. Half way through this degree Rheece realised a life behind a desk wasn’t for him and soon after switched over to a Bachelor of Exercise and Sports Science, from which he graduated in 2016.

Throughout his studies in sports science Rheece worked as a Strength & Conditioning Coach at Hunter Sport High School in Newcastle and interned at various elite sporting organisations including The New South Wales Institute of Sport.

Rheece has previously competed as a national level swimmer, as well as in representative basketball and athletics. Rheece now enjoys recreational Powerlifting and Brazilian Jiu Jitsu and is looking forward to out squatting Sydney Strength Training Head Coach – Joe Pemberton in 2017.

In 2016, Rheece took a trip to America to attend the Starting Strength Seminar and plans to become a qualified Starting Strength Coach in 2017.

Follow Rheece on Instagram: @rheece_sst

Click here to start training with Joe and Rheece.