by Joe Pemberton | Jun 28, 2026 | News
You’ve heard the saying, sometimes “less is more”. In the current fitness landscape it’s not hard to find programs where you can commit a small fee a day (and an initial registration fee!), such as $2.00 to receive before and after scans, access to an “exclusive app”,...
by Joe Pemberton | May 31, 2026 | News
You’ve probably been told to “sit up straight” or “stop slouching before you end up with a hunchback.” Maybe you’ve also heard that standing tall makes you look more confident. Posture has long been linked with health, confidence, and appearance. But how much does it...
by Joe Pemberton | Apr 28, 2026 | News
Big arms have long been one of the poster children of fitness. For decades, the image of “getting in shape” was tied closely to bodybuilding culture, where big biceps often symbolised strength, athleticism, and effort in the gym. More recently, fitness culture has...
by Joe Pemberton | Mar 10, 2026 | News
Weight loss advice often gets reduced to a simple phrase: eat less and move more. While technically correct, this advice is incomplete. Humans do not behave like simple calorie calculators. Our biology, environment, and behaviour all influence how much we eat and...
by Joe Pemberton | Feb 27, 2026 | News
Hybrid athletes are all the rage, according to my very accurate population cross section – Instagram. It won’t take long scrolling to see “fitfluencers” discussing how blending running and lifting is the secret to maximising results. For those wanting to take it...
