by Joe Pemberton | Jul 28, 2026 | News
Do you do Creatine? It may or may not be a question you’ve been asked before. Depending on who you ask, you might also get a series of recommendations of how to take it, from dry scoop “shotting it”, to mixing it with some water or a protein shake, or...
by Joe Pemberton | Jun 28, 2026 | News
You’ve heard the saying, sometimes “less is more”. In the current fitness landscape it’s not hard to find programs where you can commit a small fee a day (and an initial registration fee!), such as $2.00 to receive before and after scans, access to an “exclusive app”,...
by Joe Pemberton | May 31, 2026 | News
You’ve probably been told to “sit up straight” or “stop slouching before you end up with a hunchback.” Maybe you’ve also heard that standing tall makes you look more confident. Posture has long been linked with health, confidence, and appearance. But how much does it...
by Joe Pemberton | Apr 28, 2026 | News
Big arms have long been one of the poster children of fitness. For decades, the image of “getting in shape” was tied closely to bodybuilding culture, where big biceps often symbolised strength, athleticism, and effort in the gym. More recently, fitness culture has...
by Joe Pemberton | Mar 10, 2026 | News
Weight loss advice often gets reduced to a simple phrase: eat less and move more. While technically correct, this advice is incomplete. Humans do not behave like simple calorie calculators. Our biology, environment, and behaviour all influence how much we eat and...
